Who We Are

Built to reimagine real estate.

MoveInLab was founded in Kansas City with a single idea: real estate shouldn't feel like hunting in the dark. We believe in guided discovery—so every move is driven by insight.

"Not another IDX clone, but a new way to move."— MoveInLab

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Our Story

Tyler O'Neal & Coldwell Banker

Why MoveInLab

MoveInLab Talent Network

Mission

Guided discovery, powered by insight.

MoveInLab's mission is to replace blind searching with clarity. We believe every buyer, seller, and investor deserves decisions driven by insight, not noise.

"Noise is easy. Insight takes intention.” — MoveInLab

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Guided Discovery

KC-first → National

Transparency & Compliance

Community Focus

Experiences

The tools that make moving smarter.

Finder and intake paths enable you to transition from questions to clarity in minutes. Instead of endless scrolling, you get a personalized path that feels fast, focused, and built for you.

"Real estate isn't about more listings, it's about clearer moves." — MoveInLab

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Finder Launcher

Buyer Intake

Seller Intake

Investor Intake

Our Story

From KC roots to a national vision.

MoveInLab was founded in Kansas City with a single mission: to bring clarity to the chaos of real estate search. What began as a guided intake experiment is now a platform where buyers, sellers, and investors see the path before they step. Our roots are local, but our vision stretches nationwide.

Tyler O'Neal and Coldwell Banker

Trust + innovation, in one move

At the center of MoveInLab is Tyler O’Neal—agent, founder, and bridge between Coldwell Banker’s legacy and modern software. This partnership blends credibility, compliance, and compassion with tools that make every next step obvious. You get real guidance backed by real results.

Why MoveInLab

Not another IDX clone.

Most sites dump listings. MoveInLab flips the script with guided discovery, KC Signals, and story-first property pages.

MoveInLab Talent Network

We’re always meeting builders.

If you’re an agent who loves systems, an operator who loves clarity, or a data/product person who loves signals over noise, say hi.

Guided Discovery

From questions to clarity—fast.

Finder and structured intake turn messy browsing into a clear path. Answer a few smart prompts, and we surface the right choices with context. Less scrolling, more signal.

KC-first → National

Build locally, scale thoughtfully.

We prove ideas in Kansas City, then scale them across markets with data, compliance, and community input. The result is a product that travels well because it starts grounded.

Transparency & Compliance

Trust is a feature.

Clear disclosures, honest pricing, and brokerage-grade standards are baked into the platform. We work to keep regulations in front of you—so surprises don’t sneak up behind you.

Community Focus

Moves shape neighborhoods.

We prioritize local context—schools, mobility, small business, green space—because a move is more than a mortgage. Better neighborhood signals lead to better long-term decisions.

WayFinder Launcher

Start smarter, not harder.

Launch Finder to capture needs, goals, and boundaries in minutes. We translate that into curated paths—so your first click already feels like progress.

Buyer Onboarding

Needs in, and insight out.

Define budget, timing, life patterns, and must-haves. We surface trade-offs and opportunities you might miss, keeping the search honest and efficient.

Seller Onboarding

Prep, position, and perform

We clarify condition, timing, and pricing strategy, then align marketing with the story your home deserves. Less friction, better outcomes.

Investor Onboarding

Numbers with narrative.

Define risk, horizon, and yield targets. We frame properties with rent comps, exit paths, and local indicators—so the spreadsheet and the street agree.

Portal vs Website

Where your move actually happens.

Portals are for browsing; your portal inside MoveInLab is for action—saved paths, guided next steps, and collaboration. It’s a workspace, not just a window.

Ready to make your move?

Finder matches you to homes, insights, and opportunities faster.

Who We Are

Experiences

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